Our Story

The man that brought you Tough Mudder, Will Dean, and the brains behind the launch of Tough Mudder Bootcamp, David Spindler, bring you a new venture, Electric Playbox.

Will, having previously founded the global mud-run phenomenon Tough Mudder is seeking to bring another socially collaborative activity to the world. His success with Tough Mudder was conceived on the core principle of bringing people together through shared physical experience, now with Electric Playbox (formerly Electronic Theatre), he and his business partner David are bringing people together through shared play.

A note from the Founders…

‘In an age where many people worry that technology is driving us apart, we wanted to use technology to build something to remind us how much we have in common. We set out to create a new type of group entertainment; an interactive and immersive platform that harnesses technology to create a fun, dynamic but most importantly, collaborative experience. We built something that allows you to step into a game not just play it on a screen. We designed it to be for anyone and everyone: groups of friends, work mates and families, really any group that wants to be social and have fun together. Our immersive Adventures are designed to take you on a shared journey in our Playboxes.’

Our Mission

Making screen time social again.

Electric Playbox was founded on the belief that play is about much more than just having fun. Shared play in particular has the power to bring us together, create bonds and remind us of what it means to be human. We’re challenging the ever-increasing issue of social isolation caused by technology and flipping it on its head. We’re aspiring to make technology work for us collectively, using it to create social experiences that foster positively impactful habits.

Come and Play

Making screen time social again. We’re on a mission to bring people together through shared play. There’s no experience quite like Electric Playbox to bond with other humans!