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**PRESS RELEASE 28 April 2020: Electronic Theatre becomes Electric Playbox**

From 28 April 2020, Electronic Theatre will become Electric Playbox. As a new and unique immersive experience the company feels that the new name better exemplifies the company’s offering.

The change of name comes at an exciting time for the company as it transitions into its next stage of growth. Plans for 2020 include the development and unveiling of new Adventures, advancements in technology used within the experience and a number of new units opening across the UK. 

Co-Founder and CEO Will Dean said of the change:  ‘We are excited by the next stage of evolution for Electric Playbox. The company has enjoyed a strong start and we look forward to broadening our audience as we launch  the experience outside of London.” 



What the press have said about us:

Sarah Butler, The Guardian; Dec-24, 2019

Tough Mudder co-founder gets 9m for Electronic Theatre gaming venture

Jonathan Ford, Financial Times; Dec-9, 2019

Will Dean: Tough Mudder experience spurs teamwork

AV Technology, Europe; Dec 2019.

Making screen time social with Electronic Theatre

Rob Le Mare, The Evening Standard; Oct-17, 2019

Tough Mudder Founder launches Immersive Video Game Experience in London

Peter Evans, The Sunday Times; Oct-13, 2019

Tough Mudder founder Will Dean dives into new game venture with Electronic Theatre

Paul Sawyers, Venture Beat, Oct-18, 2019

Electronic Theatre brings immersive group gaming to physical rooms

The Nudge; Oct-14, 2019

Interactive Arcade Gaming Upgraded [paywall]